kimpton hotels & restaurants

art direction + INSTAGRAM STRATEGY


Kimpton wanted to expand their reach to more millennial travelers and amplify their Instagram and Facebook engagement. I was brought on board as the Art Director and Instagram Consultant for a series of promotional videos produced over the course of a year. I worked with award-winning video ad agency Quirk Creative and the brand team at Kimpton to develop this original content.

One of the things Kimpton is celebrated for is that its warm hospitality extends to all guests, including the four-legged ones. For the travelers who wish they could bring their pets along with them, we produced this playful video to capture the delight Kimpton guests experience when they find out they can. 

Using a 7-second video loop, the concept was to bring the photograph of a dog to life in the lobby of a Kimpton hotel. For the location, I chose The Goodland in Santa Barbara for its chic yet cozy aesthetic, as well as the beautiful natural California lighting. I brought on my friend and fellow creative director, Audrey Ma, to star in the video along with her adorable pup, Mason. The reception to this fun project was overwhelmingly positive.