I partnered with J.Crew to launch their #accessoryfix campaign. With just my one pair of J.Crew d'orsays, I created a content series that captured the coming of Spring. My central messaging was: When you feel vibrant, you channel vibrancy, and nothing says vibrant more than stepping into something colorful.
This is an example I often share with clients when it comes to embracing the creative potential of influencer marketing. What I explain is that by using a bit of visual strategy and creative problem-solving, you can incorporate the aesthetic of a brand partner into your work while maintaining the visual integrity of your own brand values.