Your business approach in a sentence.

Intuition and trust are everything in a partnership, so I am drawn to working relationships that are equitable, personable, and peer-to-peer, which I've learned over the years is where my creative gifts genuinely flourish.

 

What services do you provide? 

What I provide is essentially an all-in-one branding studio, so it has the multi-dimensional benefits of an agency minus the middlemen and overhead costs.

I work with primarily female business leaders on developing a cohesive visual story for their brand. Through my personalized training sessions, we unpack the purpose driving their work, gain clarity around the ideal audience their business serves, develop strategies to reach and resonate with this audience through an authentic brand voice, and develop a cohesive visual identity for their brand.

For additional services, we dive into content marketing strategies for increasing brand exposure and credibility, and eventually we produce a dynamic yet cohesive library of content to be distributed across all their channels.

Here's an overview of some of the basic services I offer:

VISUAL BRANDING
- 1 Hour Brand Audit and Consultation Call with follow-up action plan
- Mood Board
- Brand Positioning and Strategy
- Brand Photography and/or Art Direction Guidance
- Logo and Style Guide
- Brand Identity Package
- Social Media Content and Strategy

INSTAGRAM MAKEOVER
- 1 Hour Brand Audit and Consultation Call with follow-up action plan
- Visual Storytelling Exercise
- Instagram Strategy Worksheet
- Image Map (guidance on feed curation)
- Headshot and Bio
- Original Quote Graphics

CREATIVE COACHING
- 3-Month One-On-One Coaching
- Visual Storytelling Exercise
- Mood Board
- Photography and Art Direction Guidance

CONTENT CREATION
- Instagram Campaigns
- Product Promotions
- Stock Photography
- Lifestyle Photography
- Product Photography
- Event Photography
- Art Direction and Styling

The women I work with feel pride in their new visual identity, which translates into the confidence they feel in their business, ultimately enriching the way they feel in their lives. Plus, they get to learn resourceful hacks about getting creative with limited tools, while being educated about the brand process along the way. 

If you are interested in working together or would like to try out a free consultation call, email me at hello@inkandpulp.com. I'd love to see how I can help support your journey.

 

What differentiates you as a brand specialist?

I often encounter entrepreneurs who regret having outsourced so many
parts of their branding process over the years to different people, so they end up spending a ton of their time onboarding each of these professionals, making sure each one understands the brand direction, while going back and forth managing the work coming in from all these different angles and ensuring that everything is streamlined. And more often than not, there is no cohesiveness. And what an effective brand identity needs is cohesiveness.

So one of the things that differentiates me in the branding world is I am a one-woman show who comes with the whole package: brand strategy with expertise in photography, design, and content marketing.

I also have an intuitive understanding of people. I’m naturally gifted at listening to and observing business owners who are clear about their brand’s purpose but confused when it comes to articulating it as a cohesive message, and then translating all of this visually into a Brand Identity that makes the business owner swoon with pride. This part of my personality also makes for a highly personalized and customized experience, which is emotionally fulfilling for anyone I partner or collaborate with. I do not believe in a one size fits all approach, so I always make a point of getting to know people before we partner up in order to genuinely understand their style of working and how we can most effectively structure our partnership.

Finally, if I had a super power, it would be my attention to detail. You won’t catch a typo in anything I put out into the world and I am meticulous about how I curate the visuals for a brand’s identity. High quality work is my brand promise.

 

Describe your branding approach in three words. 

Observation. Clarity. Consistency.

 

Where does 'INK AND PULP' originate? 

The name is rooted in my love for pen and paper, my first tools as a young creative. It has since evolved to somewhat abstractly define what I do: I communicate meaning through word (ink) and image (pulp). As for the origin of my brand's aesthetic, here's what I told The Style Line in an interview...

"On a creative crusade in grad school, I shuffled into an art supply store, picked out paint colors that were calling my name, and came home to realize I’d uncovered a color palette that Tim Burton might envy on Easter. And that’s how Ink and Pulp was born. Sometimes you have to cover your eyes and allow that unexpected side of your personality to emerge – it often makes for the most interesting creative revelation."

Coincidentally enough, Tim Burton and I are both INFP personality types. 

 

What types of brands do you partner with on Instagram?  

I partner with brands that are aligned with my aesthetic and whose work I genuinely believe in supporting. More often than not, if I am promoting a brand or cause, it is because I love what they've created and/or what they stand for and am already a customer or advocate. If the post has been paid for by the brand, then there will be a sponsored post disclaimer. 

Please do not ask me to promote your product or service just because you see I have a big following. The reason why influencer marketing is successful in the first place is because it is honest, organic, and from the heart of the influencer. Odds are I will most likely turn down your request if: you are too lazy to properly address me by my name, you don't have a strategic reason for partnering beyond my number of followers, you are making requests for specific posts and I haven't even tried your product. 

 

Whose photography is used throughout this site?  

All photography on this site is mine, except for in The Native Creative and a few images in Press. Please be a respectable human and not redistribute without my permission.

You can find more images from my creative perspective on Instagram @inkandpulp.