#ACCESSORYFIX

– a visual campaign story for J.Crew –

In Spring 2015, I helped J.Crew launch their #accessoryfix campaign. With just my one pair of J.Crew d'orsays, I created an entire photo series that captured the coming of Spring.

The messaging of my story was: When you feel vibrant, you channel vibrancy, and nothing says vibrant more than stepping into something colorful. 

My photo with the yellow lips (painted by the public artist fnnch) became J.Crew's third most liked photo in their history of being on Instagram since 2012.